- The Gladiator midsize pickup truck price cuts equate to between $2,295 and $8,330 less than last year's model
- The 6-speed manual transmission has been retired, and all Gladiators now come with an 8-speed automatic
- The price cuts aim to stop a sales slide in the revitalized midsize pickup truck segment
The 2025 Jeep Gladiator will no longer be offered with a 6-speed manual transmission, and Jeep slimmed down the lineup and significantly cut prices on its Wrangler pickup truck. Still sold in eight trims, the base 2025 Gladiator Sport costs $39,995, including a $1,895 destination fee, Jeep announced Wednesday.
Technically, that's $205 more than the 2024 Gladiator Sport. But the 2024 Sport came with the 6-speed manual transmission that's now discontinued. The 8-speed automatic was a $2,500 upgrade in 2024. Now it's standard. That makes for a $2,295 price cut. Jeep throws in standard power door locks and power windows, too. But it does not factor in the $3,250 in incentives meant to move the 2024 Gladiator off dealer lots to make room for the 2025 Gladiator.
The range-topping Mojave and Rubicon now cost $8,330 less than in 2024 when you factor in the standard automatic transmission. Those models top out at $52,995, down from $61,325 in the 2024 with the automatic.
The significant and unusual price cut comes at troubled times for parent company Stellantis. The multinational company reported profits down 48% in the first half of 2024 compared to the first half of 2023. The company is in the midst of a transformation into electrification, with Jeep as its anchor, especially in North America. While most Jeep sales have rebounded this year, the Gladiator has not. Sales of the midsize pickup were down 14% year-over-year, and the second quarter sales slid 24% from last year. In the first half of 2024, Jeep sold 23,478 Gladiators.
That's nearly the same as the redesigned Ford Ranger and GMC Canyon, but about half of the Nissan Frontier and less than half of the Chevy Colorado in the first half of 2024. The Ford Maverick compact pickup truck ranks as the second bestselling non-full-size truck, behind only the redesigned Toyota Tacoma.
The new pricing structure intends to inject new life in the Gladiator, which historically cost more than most rivals.
In addition to standard power locks and windows, every 2025 Gladiator comes with a crew cab, 5-foot bed, and four-wheel drive. The 8-speed automatic hooks into a 285-hp 3.6-liter V-6. It can tow up to 7,700 pounds and carries a payload capacity of 1,725 pounds. And yes, you can remove the doors, fold down the windshield, and retract the roof in three different designs, same as the Jeep Wrangler.
Despite the automatic transmission, the base Sport still lacks the driver-assist tech standard on every model, including adaptive cruise control and automatic emergency braking. Standard convenience features include a 12.3-inch touchscreen with wireless Apple CarPlay and Android Auto compatibility, a cloth top, and push-button start. The Sport rolls on 17-inch black steel wheels.
The $42,790 Nighthawk gets adaptive cruise control and cosmetic upgrades such as a body color hard top and fender flares, as well as 20-inch black wheels with 32-inch all season tires. Towing capacity drops to 6,000 pounds.
The Sport S costs $43,495, while the Willys starts at $47,095 and upgrades to a rear-axle locker, an off-road+ mode, rock rails, 32-inch mud-terrain tires, and more heavy duty off-roading gear.
The Mojave desert runner and Rubicon off-roader cost $52,995.
After much delays, Jeep promises that a Gladiator 4xe plug-in hybrid will arrive in 2025 as part of Jeep's plan to bring a plug-in variant to every Jeep model sold in North America by the end of 2025.
The 2025 Gladiator goes on sale in the next month.
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