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2026 Afeela EV Sedan

Starting at $45,000 est

sony afeela prototype concept
Sony

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By Frankie Cruz

Overview

A new automotive brand called Afeela—the child of a joint venture between Sony and Honda—is about to break cover in 2026 with its first model, a smooth-sided EV sedan. A prototype was revealed at the 2023 Consumer Electronics Show (CES) in Las Vegas, flaunting a handsome, low-key design that’s in line with most new-to-market electric vehicles such as the Lucid Air and Tesla Model S. We still don’t know what the production model will be called, but we did learn some intriguing details about its content and features. For instance, a total of 45 cameras and sensors are scattered throughout the inside and outside of the vehicle, and it sports a powerful on-board computer. Other technological highlights include a cutting-edge architecture for driver-assistance and telematics systems, an infotainment system enhanced by a collaboration with Epic Games, and a self-driving feature.

What's New for 2026?

The Afeela EV sedan represents the first product from an entirely new brand. The automaker expects to start taking orders in 2025 with North American deliveries set to arrive in the spring of 2026.

Pricing and Which One to Buy

Base
$45,000 (est)

    We don’t yet know the trim level structure, but we think the base price for such a vehicle will be about $45,000. We’ll update this section once more information becomes available.

    sony afeela prototype concept
    Sony

      Interior, Comfort, and Cargo

      Peeking inside the Afeela EV sedan reveals a U-shaped yoke-style steering wheel—seemingly borrowed from the Tesla Model S Plaid—among several futuristic elements. The cabin glows with ambient lighting and we can see a rotary controller ahead of the center armrest to access the car’s entirely digital dashboard. The general layout is simple and clean, and the cabin seems spacious for a sedan, but we won’t know more until closer to the car’s on-sale date.

      sony afeela prototype concept interior
      Sony

        Infotainment and Connectivity

        The dash is comprised entirely of screens stretching from door to door. From a distance, the interface reminds us of the homepage you’d see on a PlayStation console—that must be Sony’s influence. Given the brand’s emphasis on software networks and user experiences, we expect the infotainment system to provide seamless operation. Sony has plenty of experience with audio, too, and we’re excited to see what Afeela’s products will offer up when it comes to quality sound systems.

          Safety and Driver-Assistance Features

          According to the brand’s initial statements, the production vehicle based on the Afeela EV sedan prototype is expected to offer both Level 2 and 3 driver-assistance technology. (Level 3 allows drivers to take their hands off of the wheel and handle other tasks, like using a smart phone, in certain limited conditions.) Key safety features are likely to include:

          • Standard automated emergency braking
          • Standard lane-departure warning and lane-keeping assist
          • Standard adaptive cruise control

          As more information becomes available, we'll update this story with more details about:

          • EV Motor, Power, and Performance
          • Range, Charging, and Battery Life
          • Fuel Economy and Real-World MPGe
          • Warranty and Maintenance Coverage

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