- Dodge and CG Detroit are selling a limited-run multicolor wrap for 2008 and newer Challengers.
- The design is a nod to Dodge's former corporate cousin's Plymouth "Paint Chip" 'Cuda, a car illustrated for a Plymouth brochure decades ago that was later brought to life by the Wellborn Musclecar Museum.
- The wrap includes 14 different colors offered on the 2023 Challenger.
Choosing a specific 2023 Dodge Challenger trim is hard enough on its own. Do you go with the 303-hp 3.6-liter V-6 in the SXT or GT, or do you spring for the nearly 400-hp 5.7-liter V-8 in the R/T?
Maybe you get a bit crazy and snag a Challenger R/T Scat Pack with the 485-hp 6.4-liter V-8, or get even wilder and grab one of the SRT-tuned Hellcat models, which make as little as 717 horsepower and as much as 807 hp in Super Stock and Redeye Jailbreak trim—10 more than the run-of-the-mill Hellcat Redeye.
And we haven’t even gotten into drivetrain and transmission options yet, where Dodge offers V-6 buyers the option to push power to all four wheels and gives V-8 R/T, Scat Pack, and entry-level 717-hp SRT Hellcat shoppers the choice of either an eight-speed automatic or six-speed manual gearbox. If only there were a way to combine all of these options into one Challenger . . .
Well, there isn’t. It’s up to you to make these trim and powertrain decisions on your own.
That said, Dodge and the graphic designers at CG Detroit are making it easier for the indecisive Challenger consumer to choose which of the 2023 model’s exterior colors they want their two-door muscle car done up in. The solution is a limited-run wrap that shows off all 14 of the coupe's available hues—a nod to Dodge's former corporate cousin's Plymouth "Paint Chip" 'Cuda. Why pick one color when you can have them all, right?
Those with older Challengers need not fret, as Dodge is offering this multicolor wrap to any owner of a 2008 or newer Challenger willing to fork over the $3700 this bit of exterior decor costs. If you’re a DIY wrapper, then you’re in luck, because that mighty sum does not cover the cost of installation. Everyone else will need to find and pay for professional installation.
If you ask us, we think you’re better off saving your money and living with a monotone Challenger. Still, if you’ve ever thought "I'd pay at least $3700 to take away the stress of choosing what color Challenger I want to get," then Dodge and CG Detroit's Challenger wrap with all 14 of the 2023 model's available colors may be the perfect solution to your problem.
Despite their shared last name, Greg Fink is not related to Ed "Big Daddy" Roth's infamous Rat Fink. Both Finks, however, are known for their love of cars, car culture, and—strangely—monogrammed one-piece bathing suits. Greg's career in the media industry goes back more than a decade. His previous experience includes stints as an editor at publications such as U.S. News & World Report, The Huffington Post, Motor1.com, and MotorTrend.
