Kia

Starting at $20,815

The Kia Forte sedan crams a lot of value into a compact package, and does it at a very affordable price point.  

Starting at $26,415

Bold styling and an exciting 290-hp engine option make the 2023 Kia K5 a distractingly good choice.

Starting at $17,875

The 2023 Kia Rio is offered as a sedan or hatchback, and is among the best new cars sold today for less than $18,000.

Starting at $37,865

Kia packs the luxury-minded 2023 Stinger sports sedan with up to 368 horsepower and a bunch of cargo space under its hatch.

Starting at $34,465

With a refined powertrain, fashionable styling, and a comfortable and well-equipped cabin, the 2023 Kia Carnival is a mighty desirable choice among minivans.

Starting at $50,025

The 2023 Kia EV6's cool segment-blurring bodywork, attractive cabin, and athletic road manners make it far more compelling than its unimaginative name suggests.

Starting at $50,000 est

The Kia EV9 SUV will join the Korean brand's electric-vehicle lineup with three rows of seating and could have as much as 300 miles of range.

Starting at $40,875

The redesigned 2023 Kia Niro EV makes the all-electric subcompact SUV look more futuristic inside and out, and it offers up to 253 miles of range.

Starting at $26,795

This Korean Buick offsets Kia's youthful lineup with plush American-style luxury and an indulgent ride, all priced below a nicely equipped Camry.

A Ford Explorer alternative, the big, body-on-frame Borrego offers seven-passenger capacity, a choice of V-6 or DOHC V-8, and up to 7500lbs of towing capacity.

Starting at $38,885

The Cadenza—like the larger K900 and smaller Stinger sports sedan—offers luxury-car comfort and features at a steep discount versus premium-badged rivals.

Starting at $20,740

The Forte coupe—or Koup, in Kia-speak—is sportier and more elegant than other Fortes; it’s also well equipped and surprisingly refined.

Starting at $60,935

Smooth and well-equipped, the 2020 Kia K900 is a capable premium sedan with a price that undercuts rival luxury cars.

Starting at $24,355

Despite a handsome exterior and interior, the Kia Optima is a family-friendly sedan with multiple powertrains that doesn't really stand out.

Starting at $19,890

Smartly styled and somewhat unusual, the Rondo has acceptable handling, optional seven-passenger seating, and tons of practicality.

Starting at $31,575

The 2021 Kia Sedona succeeds at blending crossover styling with the utility of a minivan, but it can't match its rivals in terms of interior flexibility or technology.

Starting at $35,000 est

The now canceled 2021 Kia Soul EV would have made for a competitive EV with competitive real-world driving range, a nicely crafted cabin, and plenty of practicality.

Starting at $14,245

Kia's subcompact sedan proves a fairly entertaining mix of agility and economy, especially in sporty SX trim.

Starting at $17,390

With others like the Toyota Corolla wagon and Honda Civic hatchback long gone, the Spectra5 is one of the market's only wee wagons.